Hi, I’m Amy Magee,  a Marketing Manager and creative strategist based in New York City.

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I currently work as a Marketing Manager specializing in social media strategy, content performance, and data-driven decision making. My focus is on identifying trends, tracking analytics, and translating data into clear, actionable strategies that improve reach, engagement, and conversion across digital platforms.

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My background combines creative production with strategic marketing. I hold a Master’s degree in Global Business Communications from Tsinghua University in Beijing and have lived and worked in China, where I gained hands-on experience managing digital content across international and cross-cultural markets. This experience shaped my ability to adapt messaging, analyze audience behavior, and build strategies that resonate across different platforms and demographics.

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Outside of my professional work, I run several passion projects that allow me to continuously test and refine my skills, including a growing craft beer content platform. These projects give me real-time insight into audience growth, platform behavior, and content optimization.

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At the core of my work is the balance between creativity and structure , combining strong visual storytelling with measurable results.